Year in Review 2023: Melanie Spencer
Year in Review 2023: Melanie Spencer At the end of 2023, StopPress spoke to industry experts who made their mark on the year, bringing impactful work to the advertising industry.Here’s our very own Group CEO, Melanie Spencer’s 2023 reflections and what she is watching out for in 2024 🧠🧐 If 2023 were a brand, what […]
Kendall Jenner vs @YoursisBillie
Kendall Jenner vs @YoursisBillie Is Black Mirror becoming a reality? Kendall Jenner is now appearing as @yoursisbillie on Instagram. Nope, no glamourous alter ego, just Kendall as your new ‘big sis’, available 24/7. The catch? She isn’t real. Celebrities like Jenner, Paris Hilton, Snoop Dogg, and 22 more* are appearing as AI bots on […]
An Open Letter – Let’s bring back ‘Kiwi made’ for doing business
An Open Letter – Let’s Bring Back ‘Kiwi made’ for Doing Business In the midst of sleepless nights and contemplative moments, I find myself pondering the lack of trajectory of our beloved nation and business landscape. The motivation behind these restless hours is rooted in a frustration from the observation that Kiwi businesses, in times […]
LoFi: Hello to the new era of authenticity
LoFi: Hello to the New Era of Authenticity In summary: What is LoFi? Is it creating a healthier social media space? Why should your brand jump on this trend? Let’s take a trip back to 2018. TikTok hadn’t yet taken over our screen time, Facebook was losing its popularity, and Instagram was thriving. Beige, minimalist […]
Why Mitre10, The Warehouse and New World prove that powerful communities drive successful brands.
Why Mitre10, The Warehouse and New World prove that powerful communities drive successful brands. At Thompson Spencer, we believe in the power of engaged communities to drive long-term brand success. It’s been our north star since the founding of Socialites almost fifteen years ago. When we see our clients being recognised as being among the […]
Socialites Secrets to Success: Most Valuable Tip to Become an Influencer
Socialites Secrets to Success: Most Valuable Tip to Become an Influencer In Summary… Find your niche! Where do I start? Does that really work? Status quo… with or against? Find your niche In a digital world where influencers are ubiquitous, to become one, you have to stand out. And by this, I don’t […]
Empowering Youth on Social Media
Empowering Youth on Social Media How Meta is Taking Action to Prevent the Spread of Intimate Images Online. Meta has partnered with the National Center for Missing & Exploited Children (NCMEC) to launch Take It Down, a new platform that aims to prevent the spread of intimate images online. The platform assigns a unique […]
Everything you need to know about Chat GPT (that’s actually been written by a human).
Everything you need to know about Chat GPT (that’s actually been written by a human). In summary… Chat GPT: What, who, when, how. Is Chat GPT going to provide everyone with a free Personal Assistant? Are bots about to take over marketers’ jobs? Chat GPT, developed by OpenAI with many high-profile investors (Microsoft, Amazon […]
Unlocking the Chemistry of Success…
How Magnesium and Socialites are taking Marketing to the next level! We are a team of 38 humans (let’s also not forget our office dog, Harry) that build powerful social media communities. Add a dose of Magnesium and call it a winning formula. We are beyond excited to welcome Magnesium to our Socialites family – […]
Giftz.com.au Influencer Marketing on Little Red Book
Influencer Marketing on Little Red Book Giftz.com.au offers the best range of eGift Cards in Australia and is operated by Blackhawk Network Holdings, the world’s leading gift card company. To tap into the Australian Chinese market, Flying Tiger leveraged the Little Red Book influencer (KOL) campaign targeting a local audience during the important 618 Chinese […]
