The Brief

This Gluten Free range included Sourdough bread and Sourdough Buns. All the best bits of artisanal white bread with the added goodness of being gluten, dairy and soy free! Gen Z and Millennials are woke generations who are influencing other generations to seek more personalised eating habits instead of accepting intolerances. As a result, it has become increasingly common to avoid gluten, dairy and soy in modern times. We engaged influencers who would support this and share appetising and delicious content to promote Venerdi.

 

Campaign Objectives

 

• Generate excitement and interest in the new Simply Soft Sourdough products.
• Increase brand awareness of Gluten Freedom in Australia.

 

The Work

 

To help raise awareness and spark conversation about their Gluten Freedom range in the Australian market, we engaged eight Australian Influencers who fell under our three key personas: Suzie the Urban Mum, Felicity Feel Good, and Alexa the Celiac. Influencers were tasked to create mouth-watering content on how they enjoy the Simply Soft range any way, any day. Take a look below!

 

The Outcome

 

We reached a booming 628K Australians through this awesome content and hit 524K impressions! There were 3,000 engagements showcasing that the content resonated well with our target audience. We also secured three months of content usage from creators so Gluten Freedom could use it on their brand channels. These were some exceptional outcomes that raised awareness for the brand and its delicious new range!